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AUGMENTED PRODUCT |
– a basic product with additional features and services added to the total package (such as brand name, quality styling and design features, extended warranty, after-sales service, etc.) |
CLONE |
a new product, especially in the high technology sector, which is almost the same as a successful one made by a more famous manufacturer |
CONSUMER DURABLE |
– long-lasting products produced and sold in large quantities (e.g. washing machine) |
CORE PRODUCT |
a basic product which is bought because of a particular need (e.g. a drink for thirst) |
FAST MOVING CONSUMER GOODS |
products sold in very large quantities, such as groceries; they are bought often and move through stores quickly |
GENERIC PRODUCT |
– products which are not known by a brand name (e.g. pharmaceutical products like paracetamol for headaches) |
PERISHABLES |
natural products, usually food, that will go bad after a certain length of time (e.g. vegetables, milk) |
MANUFACTURING |
the actual making of products or components for products |
SELL-BY DATE |
a time suggested for reasons of safety by which perishable goods should be used |
SERVICE |
specialist expertise or advice to help companies or individuals (e.g. in legal matters, marketing like a lawyer) |
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