|
AUGMENTED PRODUCT |
|
– a basic product with additional features and services added to the total package (such as brand name, quality styling and design features, extended warranty, after-sales service, etc.) |
|
CLONE |
|
a new product, especially in the high technology sector, which is almost the same as a successful one made by a more famous manufacturer |
|
CONSUMER DURABLE |
|
– long-lasting products produced and sold in large quantities (e.g. washing machine) |
|
CORE PRODUCT |
|
a basic product which is bought because of a particular need (e.g. a drink for thirst) |
|
FAST MOVING CONSUMER GOODS |
|
products sold in very large quantities, such as groceries; they are bought often and move through stores quickly |
|
GENERIC PRODUCT |
|
– products which are not known by a brand name (e.g. pharmaceutical products like paracetamol for headaches) |
|
PERISHABLES |
|
natural products, usually food, that will go bad after a certain length of time (e.g. vegetables, milk) |
|
MANUFACTURING |
|
the actual making of products or components for products |
|
SELL-BY DATE |
|
a time suggested for reasons of safety by which perishable goods should be used |
|
SERVICE |
|
specialist expertise or advice to help companies or individuals (e.g. in legal matters, marketing like a lawyer) |