– a basic product with additional features and services added to the total package (such as brand name, quality styling and design features, extended warranty, after-sales service, etc.)

a new product, especially in the high technology sector, which is almost the same as a successful one made by a more famous manufacturer

– long-lasting products produced and sold in large quantities (e.g. washing machine)

a basic product which is bought because of a particular need (e.g. a drink for thirst)

products sold in very large quantities, such as groceries; they are bought often and move through stores quickly

– products which are not known by a brand name (e.g. pharmaceutical products like paracetamol for headaches)

natural products, usually food, that will go bad after a certain length of time (e.g. vegetables, milk)

a time suggested for reasons of safety by which perishable goods should be used

specialist expertise or advice to help companies or individuals (e.g. in legal matters, marketing like a lawyer)