BRANDING

 BRAND IDENTITY

a set of ideas and features that a company wants people to connect in their minds with its products or brand

 BRAND NAME

the special name that the company gives to a product

 BRAND IMAGE

a set of features and ideas that customers connect in their minds with a particular product or brand

 BRAND VALUATION

deciding a financial value for a brand name

 UNBRANDED

a product that is sold under the name of a shop or under the name of the product itself, rather than the name of the company that made it

 INTANGIBLE ASSETS

something valuable that a company has that is not material, such as a good reputation

 PREMIUM BRAND

– products that give customers the best features at the best value, so customers are often prepared to pay a high price for it

 BRAND STRENGHT

is the value that is carried by the brand (brand perception, brand loyalty, brand awareness, brand association)

SUPPLY

the quantity of a commodity that producers wish to sell at various prices