|
BRAND IDENTITY |
|
a set of ideas and features that a company wants people to connect in their minds with its products or brand |
|
BRAND NAME |
|
the special name that the company gives to a product |
|
BRAND IMAGE |
|
a set of features and ideas that customers connect in their minds with a particular product or brand |
|
OWN-BRAND |
|
a product that has the name of the shop that sells it, rather than the name of the company than made it |
|
BRAND VALUATION |
|
deciding a financial value for a brand name |
|
UNBRANDED |
|
a product that is sold under the name of a shop or under the name of the product itself, rather than the name of the company that made it |
|
INTANGIBLE ASSETS |
|
something valuable that a company has that is not material, such as a good reputation |
|
BRAND LOYALTY |
|
the habit of always buying a product with the same name, made by the same company |
|
PREMIUM BRAND |
|
– products that give customers the best features at the best value, so customers are often prepared to pay a high price for it |
|
BRAND STRENGHT |
|
is the value that is carried by the brand (brand perception, brand loyalty, brand awareness, brand association) |
|
SUPPLY |
|
the quantity of a commodity that producers wish to sell at various prices |
|
DEMAND |
|
the quantity that consumers wish to buy |