Pricing - RETAIL PRICING STRATEGIES

 LOSS-LEADER PRICING

is a pricing strategy where a product is sold at a price below its market cost to stimulate other sales of more profitable goods or services

DD PRICING or ODD-EVEN PRICING

a method based on the belief that certain prices or price ranges are more appealing to buyers. This method involves setting a price in odd numbers (just under round even numbers) such as $49.95 instead of $50.00

 ELASTIC DEMAND

demand that increases or decreases as the price of an item go down or up