Ta strona korzysta z Java Scriptu a Twoja przeglądarka go nie obsługuje lub został on wyłączony.
Strona nie będzie działać właściwie !
Jezyki

PRICING - MANUFACTURERS’ PRICING STRATEGIES

zawartość 8   
kategoria Jezyki  angielski
poziom podstawowy
autor
zobacz inne zestawy i paczki
fiszki w tej paczce

 MARK-UP or COST-PLUS PRICING

is the method of adding a certain percentage of a mark-up to the cost of the product to determine the selling price

 MARK-UP

the amount by which the price of something is increased before it is sold again

 MARKET PENETRATION PRICING

is a pricing strategy that sets a low initial price for a product. The goal is to quickly attract new customers based on the low cost. The strategy is most effective for increasing market share and sales volume while discouraging competition.

 MARKET SKIMMING

a pricing approach in which the producer sets a high introductory price to attract buyers with a strong desire for the product and the resources to buy it, and then gradually reduces the price to attract the next and subsequent layers of the market.

 PRESTIGE PRICING

- a pricing strategy in which prices are set at a high level, recognising that lower prices will inhibit sales rather than encourage them and that buyers will associate a high price for the product with superior quality; also called Image Pricing

 GOING RATE PRICING

is a method adopted by the firms wherein the product is priced as per the rates prevailing in the market especially on par with the competitors

 DIRECT COSTS

– the cost of the materials and the workers that are involved when a company makes a particular product or provides a particular service

 INDIRECT COSTS

the cost of something that is not directly involved in making a particular product or providing a particular service, for example, the cost of renting a building or of training staff

Skontaktuj się z nami
Przeczytaj regulamin i politykę cookies
© 2012-2014 FabrykaFiszek.pl  [0.8.61]
płatności onlineDotpay
Ue1 Ue2 Ue3
Projekt współfinansowany przez Unię Europejską z Europejskiego Funduszu Rozwoju Regionalnego
W ramach naszej witryny stosujemy pliki cookies i będą one zamieszczane w Państwa urządzeniu końcowym. Możecie Państwo dokonać w każdym czasie zmiany ustawień dotyczących cookies w swojej przeglądarce.