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Test z kategorii Języki - angielski

Zakres wiedzy - poziom podstawowy
Odpowiedz na pytania lub po prostu wskaż słowo które jest tłumaczeniem zadanego w pytaniu słowa

 BRAND STRENGHT

- the special name that the company gives to a product

- is the value that is carried by the brand (brand perception, brand loyalty, brand awareness, brand association)

- the habit of always buying a product with the same name, made by the same company

- something valuable that a company has that is not material, such as a good reputation

 PREMIUM BRAND

- – products that give customers the best features at the best value, so customers are often prepared to pay a high price for it

- a product that is sold under the name of a shop or under the name of the product itself, rather than the name of the company that made it

- a set of ideas and features that a company wants people to connect in their minds with its products or brand

- the habit of always buying a product with the same name, made by the same company

SUPPLY

- – products that give customers the best features at the best value, so customers are often prepared to pay a high price for it

- is the value that is carried by the brand (brand perception, brand loyalty, brand awareness, brand association)

- the quantity of a commodity that producers wish to sell at various prices

- the special name that the company gives to a product

 BRAND IDENTITY

- a set of ideas and features that a company wants people to connect in their minds with its products or brand

- deciding a financial value for a brand name

- is the value that is carried by the brand (brand perception, brand loyalty, brand awareness, brand association)

- the habit of always buying a product with the same name, made by the same company

 BRAND IMAGE

- a product that is sold under the name of a shop or under the name of the product itself, rather than the name of the company that made it

- – products that give customers the best features at the best value, so customers are often prepared to pay a high price for it

- a set of features and ideas that customers connect in their minds with a particular product or brand

- the quantity that consumers wish to buy

 BRAND NAME

- deciding a financial value for a brand name

- the special name that the company gives to a product

- the quantity of a commodity that producers wish to sell at various prices

- a set of features and ideas that customers connect in their minds with a particular product or brand

 UNBRANDED

- deciding a financial value for a brand name

- the special name that the company gives to a product

- a product that is sold under the name of a shop or under the name of the product itself, rather than the name of the company that made it

- is the value that is carried by the brand (brand perception, brand loyalty, brand awareness, brand association)

 INTANGIBLE ASSETS

- is the value that is carried by the brand (brand perception, brand loyalty, brand awareness, brand association)

- something valuable that a company has that is not material, such as a good reputation

- the habit of always buying a product with the same name, made by the same company

- deciding a financial value for a brand name

 BRAND VALUATION

- something valuable that a company has that is not material, such as a good reputation

- a set of ideas and features that a company wants people to connect in their minds with its products or brand

- deciding a financial value for a brand name

- the quantity that consumers wish to buy

 OWN-BRAND

- a product that has the name of the shop that sells it, rather than the name of the company than made it

- something valuable that a company has that is not material, such as a good reputation

- a set of ideas and features that a company wants people to connect in their minds with its products or brand

- the quantity that consumers wish to buy

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