 POINT-OF-SALE

a place where a product is sold

 CAMPAIGN

planned method and period of time

 PRICING

deciding how much money has to be charged for something

 CUSTOMER

The person who buys something

 DOMESTIC MARKET

the country where the business is situated

 FLIER

a small advertising leaflet

 GIVE-AWAY

a thing which is given free when another item is bought

 IMAGE

the picture which people have in their minds of the product or company

 MAILING

sending by post

 NICHE

a special place in a market

 PACKAGE

box or bag in which things are sold

 CATALOGUE

a list of the company’s products

 DISCOUNT

a reduction on the full price

 TO PROMOTE / TO BOOST

to increase the sales of a new product

 ADVERTISING

announcing that something is for sale

 DISTRIBUTION

getting goods from the maker to the buyer

 COMPETITION

companies who make similar products to yours

 OVERSEAS SALES

In other countries

 CANNIBALISM

when a product reduces sales of other products made by the same manufacturer

 SELL-BY DATE

the date by which a food or drug must be sold

PRODUCT LIFE CYCLE

is the cycle that a product goes through, from development to decline. Business owners and marketers use the product life cycle to make important decisions and strategies on advertising budgets, product prices, and packaging.

STAGES OF PRODUCT LIFE CYCLE:

1. Development

2. Introduction

3. Growth 4. Maturity 5. Saturation 6. Decline

MARKETING & SALES
Języki - angielski (poziom podstawowy)