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PRODUCT |
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goods and services offered by the company |
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PROCESS |
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the interaction between people and systems at all stages, from market research, design, production, delivery and after-sales |
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PHYSICAL EVIDENCE |
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any visual presence or signs suggesting the company |
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PROMOTION |
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creating consumer awareness, establishing the brand identity and the desire to buy the product |
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PEOPLE |
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colleagues, employees, agents, customers |
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PLACE/DISTRIBUTION |
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the movement of goods from the producer to the consumer |
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PRICE |
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the amount of money that someone pays for a product or a service |